About the project
The photo shoot for the Team 100 programme was one of the largest sports projects undertaken by Proxy Media Films. During 25 days of shooting, carried out in various parts of Poland, we created over 460 studio photographs presenting the most outstanding representatives of the young generation of Polish sport. The aim of the campaign was to show athletes not only through their results and successes, but above all through the daily work, character and determination behind professional sport. For each athlete and competitor, the creative team prepared an individual visual concept, building a coherent photographic language based on strength, emotion and sporting energy. The project was a major creative and logistical undertaking, combining dynamic production with an original approach to sports portraiture. The result was a modern campaign showing the future leaders of Polish sport in a distinctive and authentic way.
