About the project
The photo campaign for Oponeo was designed for nationwide brand communication in two seasonal variants spring and autumn. Space was responsible for the concept. Over the course of four shooting days, we worked in both the client's home space and distribution centre, building two completely different campaign worlds. Six campaign photographs were created, including three main key visuals. It was crucial to show the brand in a modern and credible way, from the everyday situations involved in buying tyres to the scale of Oponeo's logistical facilities. The cinematographer was Piotr Ksiazek, who combined the clean aesthetic of the campaign with more cinematic lighting and a crisp frame composition. The result? A visually coherent campaign that combines ecommerce, logistics and everyday lifestyle into one modern brand communication language.
