About the project
"This is what you're looking for" is a film promoting European funds in the Kujawsko-Pomorskie Voivodeship, realised in a formula strongly inspired by film storytelling. The spot tells the story of two scientists who receive information about a mysterious treasure hidden somewhere in the region. Following a series of clues, they gradually discover places, people and stories that lead them closer and closer to solving the mystery. The narrative was built around an atmosphere of exploration and discovery with a strong emphasis on emotion, rhythm and visual driving of the story. We shot in 9 different locations with the three main actors, building a cohesive world based on movement, space and the natural locations of the region. Karolina Fronik was responsible for directing and the cinematographer was Stanislaw Horodecki, who gave the whole thing a cinematic, light-filled character. A promotional film that, instead of a classic advertising narrative, focuses on history and atmosphere, showing the region through emotions and the discovery of new places.
