About the project
The project for the Clean Air Foundation is part of a broad information campaign aimed at owners of detached houses who have not yet switched to ecological heating sources. The spot is based on the concept of neighbourhood close, everyday and set in a real context, making the message more accessible and credible. We started the process by preparing an animatic, which allowed all parties-client, agency and team-to verify the consistency of the vision even before going on set. The shoot itself was demanding in terms of production, due to the large number of complex shots and the need for precise planning. It was directed by Mikołaj Piszczan, and Przemysław Jękosz was responsible for the cinematography. The result was a spot that combines a clear information message with a form close to the viewers' everyday experience.
