About the project
The project shows the region as an attractive place for investors, but from a completely different perspective than classic economic communication. The narrative axis is based on a meeting between the film crew and an actress, who talks about the potential of the place in a perverse way, combining facts with a light, at times grotesque form. This approach made it possible to show economic development in a more accessible and engaging way, without the typical official tone. The lead role was played by Magdalena Czerwińska, known for such productions as The Behaviourist, Gods and Klangor. The whole combines a humorous narrative with concrete arguments, building an image of the region as a place full of business opportunities. The result is a campaign that stands out for its form and effectively attracts attention, as confirmed by the GRAND PRIX award and 1st place in the Corporate & Institutional Informational Films category of the PR Crystal competition.
