About the project
The spot for the 'Accelerate Poland' campaign was based on one central idea of a lift that connects different worlds and rates of development. Over the course of a week, we designed and built a functional set design from scratch to accommodate 10 people and film equipment, ready for dynamic camera work. We then moved it between locations, building a sense of seamless transition between spaces. In the spot, we visit, among others, a nursery, a drone hangar and an offshore wind farm-four worlds that had to work as one cohesive story. We shot in 2 days, working with a large and diverse cast from children, to 11 actors, to specialist equipment including military drones. Some of the shots were created using a green box. Mikołaj Sadowski was the director and Tymoteusz Pieszka was responsible for the cinematography. Editing was carried out in parallel on set, which allowed post-production to be completed in 7 days with the preparation of 30 editing versions. The result? A dynamic spot with a large production scale, which combines different perspectives into a single, fluid narrative and commands the pace that the story itself is about.
