About the project
The campaign for Hardmade was based on a light summer atmosphere and the energy of meetings around flavours. We shot in urban locations, building a casual, lifestyle feel to the campaign. It was crucial to capture the natural interactions, laid-back nature and authentic energy of the characters without an overly commercial tone. The production required working quickly in multiple set-ups and maintaining a consistent visual atmosphere despite the dynamic pace of the shoot. The cinematographer was Miłosz Rebeś, who gave the entire shoot a raw, modern feel consistent with the brand's aesthetic. The result? A campaign with a distinct holiday vibe combining Hardmade fashion style with a light, brewing energy.
