About the project
The photo shoot for the Bespoke AI campaign for the Samsung brand was created in parallel with the video production in a very intensive one-day shooting schedule.For 3 days we built a set design consisting of three independent spaces designed like a modern showroom. Modular elements and a moveable ceiling allowed us to quickly change set-ups and adjust the space for subsequent shots. The key was to create a coherent, modern world that emphasised the technological nature of the products, but at the same time remained natural and lifestyle-oriented. The cinematographer was Wojtek Rudzki, who gave the whole project a clean, dynamic character consistent with the brand's communication. The result? A series of photos combining a modern product with a natural, lifestyle character designed to work in both the digital campaign and the brand's image materials.
