About the project
The photo shoot for Lech was realised in collaboration with the VML agency. From the beginning, the project assumed a fast pace of work. With a single set, we created materials that looked like they were realised in many different spaces. We changed the scenography, lighting and accessories, building several different worlds within one location. For the campaign, we prepared dozens of mock-ups of the new labels, which allowed us to fine-tune the shots while still shooting. We closed the whole project without any overtime, while making additional shots, which ultimately became some of the most popular with the client. The resulting campaign shows that a well-planned production does not need multiple locations to create diverse and visually consistent material.
