About the project
The campaign for Oponeo was a production made for broadcast on TV and digital across Poland. The Space agency was responsible for the concept, and we started the process with an animatic to verify the script assumptions and prepare the production for realisation. The shoot lasted four days, three days we worked in a rented house and one in the client's distribution centre. During this time, a number of formats were created in two seasonal variants spring and autumn.Mikołaj Sadowski took the direction, Mikołaj Syguda was responsible for the cinematography and Adam Mendry for the motion shots. One of the key shots was a camera fly out of a window realised using an FPV drone, requiring precise repeat doubles and work in post-production. Editing carried out in parallel on set allowed for ongoing control over the consistency of the footage and its adaptation to different formats. The result is a campaign that combines the scale of production with a precise approach to execution and flexibility in broadcast.
