About the project
The video project for the Share a Coke campaign for the Coca-Cola brand is about friendship and relationships in an increasingly digital world. On the production side, it was crucial to create a world that was both natural and clearly branded. We designed a dedicated set design with a focal point in the form of a fridge prepared for product shots. The challenge was the products themselves. The cans with the names were not yet available, so we prepared our own mock-ups that fully reflected the final look of the campaign. Directing and shooting was handled by Mateusz Golis, which allowed us to maintain a consistent vision and fast pace on set. We opted for dynamic editing, quick transitions and energy in the frame so that the story was light, authentic and matched the rhythm of the brand communication. The on-set editing allowed us to control the final effect right away. The result is a campaign that simply connects product to emotion, showing that even in a digital world, the most important relationships happen offline.
