About the project
The photo shoot for Coca-Cola in collaboration with MISBHV was a project based on the energy of relationships, music and contemporary youth culture. The campaign featuring Jan Rapowanie was inspired by Terry Richardson's signature aesthetic of direct, raw and based on the authenticity of the frame. For the production, we created original set design and dedicated visual elements, including mock-up cans and vinyl cover designs. All elements were designed as a single, cohesive visual system for the campaign. The key was to combine the world of branding, fashion and music in a natural and unforced way so that the aesthetics of the shoot built the atmosphere but did not take away from the authenticity of the characters. The result? A series of images with a distinctive, contemporary feel, combining the aesthetics of fashion, music and internet culture into one coherent visual language.
