About the project
The BeSpoke AI campaign for the Samsung brand is a project where technology met a very specific challenge: time. 3 spots, a short and a photo shoot. All in one shooting day. The VML agency was behind the project, so the pace was high from the start. Over 3 days we built the set design . Three separate spaces designed like a showroom. The movable ceiling and modular elements allowed us to change sets quickly and make the most of the 12 hours on set. Directed by Michal Radziejewski, who gave the whole thing a light, dynamic tone. Three actors, three different stories one cohesive world. Steadycam added movement and energy, and editing carried out simultaneously on set allowed us to close the whole project in 10 days from the first clapper to the final materials. The result? A campaign that showcases smart technology in a simple, accessible way and a production that keeps up with the pace of the brand.
