About the project
The project for Browar Fortuna consisted of a fully digital video campaign to promote the non-alcoholic tangerine flavoured variant of Miłosław beer, signed by Robert Makłowicz. Our task was to produce an AI 100% advertising spot in which the entire visual world was designed from scratch - from the idea of travel as a source of flavour, to the final images building the atmosphere of the south. In the process, we used generative AI and CGI to create dynamic, stylised shots inspired by natural light, analogue textures and reportorial energy. The spot's narrative is based on the transition from the journey and inspiration to the final product, emphasising its citrus and hop character and authenticity. The project demonstrates how AI video production allows to build expressive storytelling and a coherent brand feel without the limitations of a traditional set.
